The identification realm has been marked by a growing multiplicity. Consumption has become the expression of thousands of different and changing desires.
Given the inefficiency of traditional analytical categories, such as social classes, new ones emerge, defined on the basis of less tangible features.
Along the lines of non-institutionalization of social movements, culture jamming is an important and creative form of resistance. Its main feature is the subversion of meaning, carried out through the parody of marketing pieces proposed by large companies, and circulated by hegemonic media. Through a proposal of democratization of traditional media, and the deconstruction of the hegemonic and institutionalized discourse, jammers stand as mediators since, in claiming a right to communication, they take upon themselves the task of widening the access to citizenship for a large number of consumers.
Enviado por valeriaravier em 01/06/2012
Detalhes sobre o arquivo: 172 páginas.