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Wordpress SEO 2017 (Webmaster Series Book 4) (English Edition)

https://www.amazon.com.br/Wordpress-2017-Webmaster-Book-Engl...
Wordpress SEO 2017 is an up-to-date book that will teach you how to optimize your Wordpress website for Google and other search engines. Wordpress is a fantastic platform for building websites, but can produce a lot of SEO challenges. Most notable is the duplicate content issues that can get your site penalized by the search engines. Create one post, add a few tags, and post it into a couple of relevant categories. All of a sudden you may have over a dozen pages on your site with the exact same article! But there is an easy solution to the duplicate content issues.Wordpress SEO 2017 will teach you how to set up your Wordpress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.In the book you will learn: • Why a good web host is a must and how to test a host for reliability and page load times. • What is a CDN and why should you use one. Some web hosts provide this for free! • What to look for in a Wordpress theme, and how to set it up for minimal content duplication. • The importance of using Google's Search Console, Analytics and Webmaster Guidelines. • The Wordpress settings that affect your SEO efforts, and how to set these up properly. • How to use some essential plugins to help you with your Wordpress SEO as well as several non-essential, though highly recommended Wordpress plugins. • How to use of category and tag pages as powerful ranking pages without the duplication problems that force most webmasters to noindex these power pages. • How to create a navigation system on your site that will keep visitors and Google happy, including the importance of dynamic navigation system (and how to implement them). • Whether you actually need a robots.txt file. • The difference between posts and pages, and how to use each to their strengths. • Whether you need www. at the start of your domain name. • How to set up the homepage, as you want it. • About site-wide considerations, and how to use the nofollow tag on certain pages. • The importance of good post excerpts. • How to schedule posts. • My checklist for creating high quality, SEO content for my own sites. • How to install, setup and use the best SEO plugin out there. • How to install and configure a plugin that will speed up page load times. • And much, much more...This book will teach you up-to-date, Wordpress SEO that will give your site a competitive advantage.About the AuthorAndy Williams has been teaching search engine optimization and Wordpress for over a decade. As an ex-Science teacher, Andy has the knack of simplifying complex topics to make them more easily accessible to everyone.
Data de publicação: 19/01/2017
Detalhes sobre o livro digital: eBook Kindle, 205 páginas

Wordpress for Beginners 2017: A Visual Step-by-Step Guide to Mastering Wordpress (English Edition)

https://www.amazon.com.br/Wordpress-Beginners-2017-Step-Step...
Master Wordpress using our step-by-step visual approach (over 250 screenshots). This book is a major new release for 2017, covering the latest version of Wordpress.Building a beautiful, professional looking Wordpress website, is no longer the domain of computer geeks. Wordpress makes it possible for anyone to create and run a website that looks great on any device - PC, Mac, tablet and phone, for hobby or business.The primary goal of this book is to take anyone, even an absolute beginner, from zero to Wordpress "guru" in a few short hours. I'll hold your hand, step-by-step, all the way. You get to watch over my shoulder as we explore the Wordpress Dashboard.Inside this book, veteran Wordpress expert Andy Williams will start at the very beginning. You'll learn important topics like: • The two different versions of Wordpress. • Website hosting and domain registrars. How to set this up with separate registrar and host, for more security. • How to install Wordpress. • An overview of the Dashboard including how to find hidden items. • Cleaning out the stuff that is installed by default. • Finding and installing Wordpress themes to instantly change the look and feel of your website. • Plugins. What they are and how you can use them to create magnificent websites. • How to update Wordpress, themes and plugins. • Every single Dashboard setting, what they do, and what you should use in the settings of your website. • How to find and use the RSS feeds on your site to help search engines find your content. • The importance of user profiles, and how to assign a "Gravatar" image to your email address. • How to create great navigation systems on your site, with custom menus, internal linking and related post sections. • Enabling and dealing with visitor comments. • Using the media library for images, video and more. • The difference between pages and posts, and a simple way to know which one you should be using for each bit of content you publish on your website. • Effective use of categories and tags. Using these incorrectly can get your site penalized or even banned from search engines. • How to write posts, and even schedule them so they will be published at some future date. • Using post revisions. • Two different types of homepage. A blog style page v a more traditional "static" homepage. • Using widgets on your site to add neat features. • This book does not focus on any particular Wordpress theme (website "skin"). Instead, it teaches you how to master Wordpress so you can choose and use any theme you like.You'll also be shown how to install and configure a few plugins to: • Automatically take database backups and email them to you on a schedule you choose. • Automatically create important legal pages on your site, like terms and privacy policy. • Help reduce the amount of comment spam your site receives. • Setup good SEO practices. • Setup social sharing buttons on your site, so visitors can easily tell their friends about your great web pages. Most people learn better when they can actually see what they are reading about, so one thing this book isn't, is shy about screenshots. There are over 250 of them, showing you exactly what you will see on your screen, and prompting you to take specific actions as you learn and master Wordpress. You may have heard that Wordpress has a steep learning curve. With this book, you won't even notice it. Each chapter ends with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient with Wordpress, you'll become confident at using Wordpress. By the end of the book, you'll be building great looking, professional Wordpress websites that look fantastic on any device... And you'll enjoy doing it!
Publicado por: http://ezseonews.com | Data de publicação: 02/11/2016
Detalhes sobre o livro digital: eBook Kindle, 221 páginas

Wordpress SEO - On-Page SEO for your Wordpress Site (Webmaster Series Book 4) (English Edition)

https://www.amazon.com.br/Wordpress-SEO-Page-Webmaster-Engli...
Wordpress SEOOn-Site SEO for WordpressBy the author of the best selling "Wordpress for Beginners" (ASIN: B009ZVO3H6) and "SEO 2013 & Beyond" (ASIN: B0099RKXE8)Most websites (including blogs) share certain features that can be controlled and used to help (or hinder, especially with Google Panda & Penguin on the loose) with the on-site SEO. These features include things like the page title, headlines, body text, ALT tags and so on. In this respect, most sites can be treated in a similar manner when we consider on-site SEO. However, different platforms have their own quirks, and WordPress is no exception. Out-of-the-box WordPress doesn't do itself any SEO favours, and can in fact cause you ranking problems, especially with the potentially huge amount of duplicate content it creates. Other problems include static, site-wide sidebars and footers, automatically generated meta tags, page load speeds, SEO issues with Wordpress themes, poorly constructed navigation, badly designed homepages, potential spam from visitors, etc. The list goes on.This book shows you how to set up an SEO-friendly Wordpress website, highlighting the problems, and working through them with step-by-step instructions on how to fix them.By the end of this book, your WordPress site should be well optimized, without being 'over-optimized' (which is itself a contributing factor in Google penalties).Who am I?This book was written by Dr. Andy Williams, a veteran Wordpress user with nearly a decade of experience (and even longer experience working as an SEO). If you want to learn more about Andy and why he is qualified to talk about Wordpress SEO, visit his website at http://ezseonews.com. Read some of the stuff he's written, and read some of the stuff his readers have written about him....
Publicado por: http://ezseonews.com | Data de publicação: 04/08/2013
Detalhes sobre o livro digital: eBook Kindle, 166 páginas

SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines! (English Edition)

https://www.amazon.com.br/SEO-2017-Beyond-Complete-Strategy-...
Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I'm talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath.  Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether.  Search engine optimization can now kill your rankings!Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content.  You cannot fly under the radar any more.  Gone are the days of fast rankings with SEO loopholes.  Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories.  I've been testing for over a decade.SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google.  This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mindset.  Understand what Google is trying to do, and give it to them.  This book teaches you that type of search engine optimization.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.You won't be learning any black hat SEO backlinking techniques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to get them for your site.  They take more work, but a few of these links are priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques and mention any that still have value. Most don't. The good news is you don't need to use those techniques. I'll show you how the high domain authority sites build natural, high impact links.This book is now in it's 6th major edition -  SEO 2017.  In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon).  Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003, in his free weekly newsletter.  If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google's blessing, then you should read this book.
Publicado por: http:/ezseonews.com | Data de publicação: 16/11/2016
Detalhes sobre o livro digital: eBook Kindle, 257 páginas

Creating Fat Content: Write better web content. Boost Website Traffic with Visitor-Grabbing, Google-Loving Web Content (English Edition)

https://www.amazon.com.br/Creating-Fat-Content-Visitor-Grabb...
Back in 2007 I released a course called "Creating Fat Content". It went on to become my most popular course ever. This book evolved from that original course, but has been fully updated to reflect the huge changes made by Google in recent years. Despite these changes, one thing has not changed over the years. Google STILL want to show the best web pages to their users. But what constitutes the "best"? The answer is quite simple - the best content is the content that the visitors want to see. Not very helpful? Then read this book. It's packed with advice on what Google actually want, and how you can deliver it with a simple mindset shift - by thinking in terms of "share-bait". That is, content that your visitors want to share with their friends, family and followers. Share-bait will put you on the right path to delivering content that keeps your visitors and search engines happy. It will give you an unfair advantage as your content has a better chance of not only ranking well, but sticking in the search engines. Creating Fat Content is a book packed with ideas, tips and strategies, for creating the most captivating, inspiring and fascinating content for your web site. By keeping your visitors happy, you won't have to worry about search engine algorithm changes, or Google slaps. The search engines will want to show your content to their users. About the author:Andy Williams has been teaching search engine optimization and content creation for over 10 years. In 2008, he was teaching his own students methods for creating "future-proof" content that is only now becoming mainstream with SEOs and webmasters who know their stuff.
Publicado por: http://ezseonews.com | Data de publicação: 11/08/2014
Detalhes sobre o livro digital: eBook Kindle, 160 páginas

SEO 2016 & Beyond: Search Engine Optimization will never be the same. (Webmaster Series) (English Edition)

https://www.amazon.com.br/SEO-2016-Beyond-Optimization-Webma...
Google is on the SEO warpath.  Anyone that is seen to be breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether.  Search engine optimization will never be the same again...Not only has Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, it also employs humans to rate content.  That means you cannot fly under the radar any more.  Gone are the days when it was easy to game the system and rank in the top 10 by using a few SEO loopholes.  Today, SEO can be a very dangerous game if you follow the wrong advice, and let me tell you something...Most SEO advice you read for free on the internet is just plain wrong.  In fact not just wrong.  It's Dangerous!  Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories.  SEO 2016 & Beyond is a book that will teach you the safe, white-hat strategies I personally use as an SEO to get my web pages (and those of my clients) to rank high in Google.  These are battle tested, white hat techniques that I've developed over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mind set.  Understand what Google is trying to do, and give it to them.  That is what this book teaches.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to give Google what it wants, while pleasing your on-site visitors.  Happy visitor means happy Google.You also won't be learning any black hat backlinking techiques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to find them.  They take more work, but one of these links is priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques.  These have been heavily abused by spammers in the past, so most no longer work very well.  However, I will show you how you can still get some ranking power out of some of these techniques, if done properly.This book is now in it's 5th major edition -  SEO 2016.  In it, you also get the comprehensive SEO Checklist.  The SEO Checklist is actually a stand alone book to help you troubleshoot a website.  Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2016 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003 in his free weekly newsletter.  If you want to really understand what the search engines want, get higher rankings, more traffic AND have Google's blessing, then you should read this SEO book.
Publicado por: http://ezseonews.com | Data de publicação: 03/08/2015
Detalhes sobre o livro digital: eBook Kindle, 216 páginas

SEO 2015 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) (English Edition)

https://www.amazon.com.br/SEO-2015-Beyond-optimization-Webma...
IMPORTANT The 2016 version of this book has now been released. Completely revised and updated, it now includes the SEO Checklist that was previously sold as a separate book. Find SEO 2016 & Beyond by searching Amazon for B013F04FOI. To avoid mistakes in typing that, copy and paste it into the search box in Amazon.SEO 2015 & BeyondSearch engine optimization will never be the same againThis book is now in it's fourth major update and includes coverage of the Hummingbird update as well as Panda & Penguin.If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. In 2013 & 2014 SEO changed again with several major algorithm changes. Strategies taught as best principles even a year ago are now considered "black hat" or just plain risky in 2015. SEO 2015 & Beyond will tell you what you can do and what you cannot.Let's look at what happened.On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher.In August 2013, Google released Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade.In July 2014, Google released the Pigeon update, affecting how local search was handled. In October 2014, Penguin 2.0 was followed by Pirate 2.0.Stuff that SEOs have been doing for years, not only don't work any more, but can actually get your site penalized. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Today, if you use those techniques, it's not a question of if, but when Google catch you. In this book, I want to share with you the new SEO. The SEO for 2015 and Beyond. Who am I?If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
Publicado por: http://ezseonews.com | Data de publicação: 05/08/2014
Detalhes sobre o livro digital: eBook Kindle, 209 páginas

How to Write Great Website Content in 2017 (English Edition)

https://www.amazon.com.br/Write-Great-Website-Content-Englis...
Use the Power of LSI and Themes to Boost Website Traffic with Visitor-Grabbing, Google-Loving Web ContentPreviously called "Creating Fat Content", How to Write Great Website Content in 2017 has been fully updated with the latest information on creating the type of content that search engines like to rank.As I was updating the book, one thing became clear. Despite numerous algorithm changes, one thing has not changed. Google STILL wants to show the best web pages to its users. But what constitutes the "best"? The answer is quite simple - the best content is the content that the visitors want to see. Not very helpful? This book is packed with practical and actionable advice on what Google actually wants, and how you can deliver it with a simple mindset shift - by thinking in terms of "share-bait" and "link bait". Share bait is content that your visitors want to share with their friends, family and followers. Link bait is the type of content that other webmasters, who have the power to link out to other content, will want to link to.Creating this type of content will give you an unfair advantage as your content has a better chance of not only ranking well, but sticking in the search engines. How to Write Great Website Content in 2017 is a book packed with ideas, tips and strategies, for creating the most captivating, inspiring and fascinating content for your web site. By keeping your visitors happy, you won't have to worry about search engine algorithm changes, or Google slaps. The search engines will want to show your content to their users. In this book, learn:* about Google's constant struggles against spam, and how you can turn all the rules to your advantage.* how we used to write content, and why keyword-focused content no longer works.* where to go to find out exactly what Google wants from the pages it displays in the SERPs.* how to use "footprints" and other techniques for finding the very best, shareable and linkable content ideas.* about the variety of different types of content you can create and publish on your website.* how to find the words and phrases that are essential to include in your own content, no matter what you are writing about.* how to write web content to include all of the ideas in this book, including LSI, theme and SEO.* how you can add additional features to your website to keep visitors coming back for more.About the author:Andy Williams has been teaching search engine optimization and content creation since 2004. In 2008, he was teaching his own students methods for creating "future-proof" content that is only now becoming mainstream with SEOs and webmasters who know their stuff. This book teaches you his latest methods.
Data de publicação: 19/03/2017
Detalhes sobre o livro digital: eBook Kindle, 148 páginas

Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero! (Webmaster Series Book 3) (English Edition)

https://www.amazon.com.br/Wordpress-Beginners-Step-Step-Webm...
Wordpress for Beginners - Wordpress v4.xA Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!Do you want to build a website but scared it's too difficult?Up-to-date & comprehensive: Covers Wordpress 4Building a website was once the domain of computer geeks. Not any more. Wordpress makes it possible for anyone to create and run a professional looking website.While Wordpress is an amazing tool, the truth is it does have a steep learning curve, even if you have built websites before. Therefore, the goal of this book is to take anyone, even a complete beginner and get them building a professional looking website. I'll hold your hand, step-by-step, all the way. As I was planning this book, I made one decision early on. I wanted to use screenshots of everything, so the reader wasn't left looking for something on their screen that I was describing in text. This book has screenshots. I haven't counted them all, but it must be close to 300. These screenshots will help you find the things I am talking about. They'll help you check your settings and options against the screenshot of mine. No more doubt, no more wondering if you have it correct. Look, compare and move on to the next section.With so many screenshots, you may be worried that the text might be a little on the skimpy side. No need to worry there. I have described in the minutest detail, every step on your journey to a great looking website. In all, this book has over 40,000 words. This book will cut your learning curve associated with WordpressEvery chapter of the book ends with a "Tasks to Complete" section. By completing these tasks, you'll not only become proficient at using Wordpress, you'll become confident & enjoy using Wordpress.
Publicado por: http://ezseonews.com | Data de publicação: 05/08/2014
Detalhes sobre o livro digital: eBook Kindle, 263 páginas

SEO Checklist: A step-by-step plan for fixing SEO problems with your web site (Webmaster Series Book 2) (English Edition)

https://www.amazon.com.br/SEO-Checklist-step-step-Webmaster-...
SEO ChecklistA step-by-step plan for fixing SEO problems with your web siteBy author of the Amazon bestseller - SEO 2014 & BeyondSEO Checklist covers Panda & Penguin updatesPre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don’t. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. On 22nd May 2013, Google updated their Penguin algorithm to be even tougher, and this wiped out a lot more sites that managed to escape it's wrath first time round.As webmasters, we have been given a choice. Stick to Google’s rules, or lose out on free traffic from the world’s biggest search engine.Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! To have any chance of recovery, you MUST clean up that site. However, for most people, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? That's why this book was written. It provides a step-by-step plan to fix a broken site. This book contains detailed checklists plus an explanation of why those things are important.The checklists in this book are based on the SEO that I use on a daily basis. It’s the SEO I teach my students, and it’s the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field.If you have a site that lost rankings, this book gives you a step-by-step plan and checklist to fix problems that are common causes of ranking penalties.Who am I?If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
Publicado por: http://ezseonews.com | Data de publicação: 05/08/2014
Detalhes sobre o livro digital: eBook Kindle, 154 páginas
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